MARKETING MANAGEMENT (Record no. 120476)

000 -LEADER
fixed length control field 00508nam a22002177a 4500
005 - DATE & TIME
control field 20230717123835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230717b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9788120327993
040 ## - CATALOGING SOURCE
Original cataloging agency School of Management PKD
041 ## - LANGUAGE
Language ENGLISH
082 ## - DDC NUMBER
Classification number 658.8
Book Number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, P
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 12TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc PHI
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 729P
500 ## - GENERAL NOTE
General note CR2042/20-08-2008
650 ## - Subject
Subject MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2023-07-17
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type
          School of Management PKD School of Management PKD REFERENCE SECTION 08/28/2008   658.8/KOT SOM-3158 07/17/2023 Books