ADVERTISING ANS PROMOTION AN IMC APPROACH (Record no. 15572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210525s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management PKD |
| 041 ## - LANGUAGE | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIMP,T.A |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING ANS PROMOTION AN IMC APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | NA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | CENGAGE LEARNING |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 650 |
| Other Details | NA |
| 500 ## - GENERAL NOTE | |
| General note | CR2042 |
| 650 ## - Subject | |
| Subject | NA |
| 650 ## - Subject | |
| Subject | SCHOOL OF MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-05-27 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-05-27 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-05-27 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-05-27 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-05-27 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Accession No. | Koha date last seen | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management PKD | School of Management PKD | 08/20/2008 | 659.1/SHI | SOM-3114 | 05/27/2021 | Books | ||||||
| Not For Loan | School of Management PKD | School of Management PKD | 05/27/2021 | 659.1/SHI | SOM-3115 | 05/27/2021 | Books | REFERENCE SECTION | ||||
| Not For Loan | School of Management PKD | School of Management PKD | 05/27/2021 | 659.1/SHI | SOM-3116 | 05/27/2021 | Books | REFERENCE SECTION | ||||
| School of Management PKD | School of Management PKD | 05/27/2021 | 659.1/SHI | SOM-3117 | 05/27/2021 | Books | ||||||
| Not For Loan | School of Management PKD | School of Management PKD | 05/27/2021 | 659.1/SHI | SOM-3118 | 05/27/2021 | Books | REFERENCE SECTION |