MARKETING RESEARCH (Record no. 16372)

000 -LEADER
fixed length control field 00507nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency School of Management PKD
041 ## - LANGUAGE
Language ENGLISH
082 ## - DDC NUMBER
Classification number 658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MALHOTRA,NARESH.K
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH
Sub Title AN APPLIED ORIENTATION
250 ## - EDITION STATEMENT
Edition statement NA
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc OXFORD UNIVERSITY PRESS
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Pages 859
Other Details NA
500 ## - GENERAL NOTE
General note BSR/2218
650 ## - Subject
Subject NA
650 ## - Subject
Subject SCHOOL OF MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2021-05-27
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha full call number Accession No. Koha date last seen Koha item type
          School of Management PKD School of Management PKD 02/26/2010 658/MAL SOM-4452 05/27/2021 Books