STRATEGIC BRAND MANAGEMENT (Record no. 68233)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210602s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Discounted Price | RS.468.75 |
| International Standard Book Number | 9788131756898 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management BBS |
| 041 ## - LANGUAGE | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.4012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, K.L |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| Sub Title | BUILDING, MEASURING AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 695 |
| 500 ## - GENERAL NOTE | |
| General note | CR-2823 |
| 650 ## - Subject | |
| Subject | MBA |
| 650 ## - Subject | |
| Subject | STRATEGIC |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | JACOB, J |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | PARAMESWARAN, M.G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-07-07 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Accession No. | Koha date last seen | Koha item type | Koha issues (times borrowed) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management BBS | School of Engineering and Technology BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1838 | 07/25/2022 | Books | 1 | ||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1836 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1837 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1839 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1840 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1841 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1842 | 06/02/2021 | Books | |||||
| School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1843 | 06/02/2021 | Books | |||||
| Not For Loan | School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1844 | 06/02/2021 | Books | ||||
| Not For Loan | School of Management BBS | School of Management BBS | 01/04/2013 | 658.4012/KEL-12 | 2-1845 | 06/02/2021 | Books |