PRINCIPLES OF MARKETING (Record no. 68379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210602s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Discounted Price | RS.0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management BBS |
| 041 ## - LANGUAGE | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, P. |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 557 |
| 500 ## - GENERAL NOTE | |
| General note | DONATION |
| 650 ## - Subject | |
| Subject | MARKETING |
| 650 ## - Subject | |
| Subject | MBA |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | ARMSTRONG, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 700 ## - Added Entry Personal Name | |
| -- | 2nd Auth |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-11-25 |
| -- | 2021-06-02 |
| -- | 2021-10-30 |
| -- | 2021-10-22 |
| -- | 2021-06-02 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management BBS | School of Engineering and Technology BBS | 04/01/2013 | 7 | 658.8/KOT-08 | 2-1991 | 12/02/2024 | Books |