MARKETING MANAGEMENT (Record no. 69187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210602s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Discounted Price | RS.629 |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management BBS |
| 041 ## - LANGUAGE | |
| Language | ENGLISH |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, P. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 756 |
| 500 ## - GENERAL NOTE | |
| General note | QNBE-663153 |
| 650 ## - Subject | |
| Subject | MARKETING |
| 650 ## - Subject | |
| Subject | MBA |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | KELLER, K.L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-07-17 |
| -- | 2021-06-02 |
| -- | 2022-05-11 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 1 |
| -- | 2024-11-01 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-11 |
| -- | 2021-06-02 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management BBS | School of Engineering and Technology BBS | 09/27/2019 | 14 | 658.8/KOT-16 | 2-2797 | 07/31/2024 | Books | |||||
| School of Management BBS | School of Engineering and Technology BBS | 09/27/2019 | 2 | 658.8/KOT-16 | 2-2798 | 11/11/2024 | Books | |||||
| School of Management BBS | School of Engineering and Technology BBS | 09/27/2019 | 4 | 658.8/KOT-16 | 2-2799 | 01/17/2024 | Books |