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THE SERVICE DOMINANT LOGIC OF MARKETING

By: LUSCH,R,F (et.al)Material type: Text

TextLanguage: ENGLISH Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2006Edition: NADescription: 449 NASubject(s): NA | SCHOOL OF MANAGEMENTDDC classification: 658.812

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Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Management PKD REFERENCE SECTION	School of Management PKD	658.812/LUS (Browse shelf (Opens below))	Not For Loan		SOM-1880

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.812/KUM DICTIONARY OF CUSTOMER RELATIONSHIP MANAGEMENT TERMS	658.812/KUR SERVICES MARKETING	658.812/LOV SERVICES MARKETING	658.812/LUS THE SERVICE DOMINANT LOGIC OF MARKETING	658.812/MAH CUSTOMER VALUE INVESTMENT	658.812/MUK REDIFINING CUSTOMER VALUE	658.812/NAR SERVICE MARKETING TEXT AND CASES	Next

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