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ADVERTISING ANS PROMOTION AN IMC APPROACH

by SHIMP,T.A.

Edition: NAMaterial type: Text Text Language: ENGLISH Publication details: NEW DELHI CENGAGE LEARNING 2008Availability: Items available for loan: School of Management PKDCall number: 659.1/SHI (2). Items available for reference: School of Management PKD Not For LoanCall number: 659.1/SHI (3).

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ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

by SHIMP, T.A.

Edition: 7THMaterial type: Text Text Language: ENGLISH Publication details: AUSTRALIA THOMSON 2007Availability: Items available for reference: School of Management BBS Not For LoanCall number: 659.1/SHI-07 (1). :