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1.
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ADVERTISING-AND INTEGRATED BRAND PROMOTION

by GUINN,T.C.

Edition: 3Material type: Text Text Language: ENGLISH Publication details: NEW DELHI THOMSON 2003Availability: Items available for loan: School of Management PKDCall number: 659.1/GUI (1).

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ADVERTISING AND INTEGRATED BRAND PROMOTION

by O'GUINN,T.C (et.al).

Edition: 2NDMaterial type: Text Text Language: ENGLISH Publication details: NEW DELHI PHI 2006Availability: Items available for reference: School of Management PKD Not For LoanCall number: 659.1/OGU (1). :

3.
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ADVERTISING ANS INTEGRATED BRAND PROMOTION

by O'GUINN,T.C (et.al).

Edition: NAMaterial type: Text Text Language: ENGLISH Publication details: NEW DELHI THOMSON 2007Availability: Items available for reference: School of Management PKD Not For LoanCall number: 659.1/ O'GU (3). :