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1.
SERVECES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

by ZEITHAML, V.A | BITNER, M.J.O [2nd Auth].

Edition: 1stMaterial type: Text Text Language: ENGLISH Publication details: NEW DELHI TATA MCGRAW HILL 2003Availability: Items available for reference: School of Management BBS Not For LoanCall number: 658.8/ZEI-03 (1). :

2.
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SERVICES MARKETING

by BITNER, M.J.O | ZEITHAML, V [2nd Auth].

Material type: Text Text Language: ENGLISH Publication details: NEW DELHI TATA MCGRAW HILL 2008Availability: Items available for reference: School of Engineering and Technology BBS Not For LoanCall number: 658.812/BIT-08 (1). :