STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY (Record no. 69147)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210602s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Discounted Price | RS.340 |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management BBS |
| 082 ## - DDC NUMBER | |
| Classification number | 658.4012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, K.L |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ST |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 586 |
| 500 ## - GENERAL NOTE | |
| General note | 402861 |
| 650 ## - Subject | |
| Subject | STRATEGIC MANAGEMENT |
| 650 ## - Subject | |
| Subject | MBA |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | PARAMESWARAN, M.G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| -- | 2021-06-02 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | School of Management BBS | School of Management BBS | 11/09/2018 | 658.4012/KEL18 | 2-2759 | 06/02/2021 | Books |