STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING AND MANAGING BRAND EQUITY

By: KELLER, K.LContributor(s): PARAMESWARAN, M.GMaterial type: TextTextPublication details: NEW DELHI PEARSON 2018Edition: 1STDescription: 586ISBN: 9789332542204Subject(s): STRATEGIC MANAGEMENT | MBADDC classification: 658.4012
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Item type Current library Home library Call number Status Date due Barcode
Books Books School of Management BBS
School of Management BBS
658.4012/KEL18 (Browse shelf (Opens below)) Not For Loan 2-2759

402861

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